MWC Barcelona 2025 Participation Report

MWC Barcelona 2025 Participation Report Exploring Cutting-Edge Technologies and Opportunities for the Japanese Market

The world’s largest technology exhibition, “MWC Barcelona 2025,” was held from March 3 to 6 in Barcelona, Spain. The event was bustling with the latest technologies and innovative ideas from around the globe.​

We attended the exhibition to investigate the latest trends and engage in business discussions with overseas manufacturers. This year, European startups were particularly prominent, unveiling new business models leveraging AI and 5G. It was also impressive to see global companies and universities participating, making it a platform for pioneering the future of technology.​

During our visit, we conducted multiple business meetings with companies considering expansion into the Japanese market. We progressed in negotiations with firms we hadn’t encountered at exhibitions in China, the U.S., or Germany, leading to new business opportunities.​

In this report, we will detail the highlights of MWC Barcelona 2025 and the outcomes of our business discussions.

What is MWC Barcelona 2025?

MWC Barcelona (Mobile World Congress) is one of the world’s largest technology exhibitions. This year, companies and startups from around the world gathered to showcase the latest technological trends, including AI, 5G, connectivity, and digital transformation (DX).​

The event attracted over 100,000 visitors and approximately 3,000 exhibiting companies, making it a truly global-scale event.

Notable Highlights from the Exhibition

Walking through the venue, we were struck by the number of startup companies. European startups, in particular, stood out, presenting unique technologies and services not found in established major corporations. For example, many innovative ideas utilizing AI were on display.​

Global companies such as Google and Boston Consulting Group also exhibited, introducing the latest trends in AI and data analysis. Furthermore, renowned European universities presented their technological research outcomes, highlighting an accelerating trend of collaboration between academic institutions and businesses.​

Business Discussions with Overseas Companies and Future Prospects

During this visit, we engaged in numerous business discussions with overseas manufacturers. Notably, we advanced negotiations with companies we hadn’t encountered at exhibitions in China, the U.S., or Germany, achieving significant progress in discussions about expanding into the Japanese market.​

• Negotiations for Japanese Market Expansion
  We had concrete discussions with companies offering gadgets and healthcare products seeking sales partners in Japan, deliberating the possibility of exclusive distribution agreements.​
• Emerging Possibilities for Collaboration
  Beyond mere sales in the Japanese market, talks of joint development and technological partnerships are also advancing.​
• Multi-Million-Dollar Deals
  While specific figures are confidential, several multi-million-dollar deals are in discussion, potentially leading to significant business opportunities depending on future negotiations.​

Due to ongoing negotiations with many manufacturers and upcoming transactions, we regret that we cannot introduce specific products at this time. However, we can share some details with interested parties upon request. If you’re curious about the products or would like to hear more, please feel free to contact us.

Our Strengths

Our extensive experience in negotiating with overseas manufacturers enabled us to secure favorable terms at this exhibition.​

• Expertise in Various International Exhibitions and Multinational Negotiations
  We have participated in exhibitions in China, the U.S., Germany, and various European countries, accumulating experience in negotiating with local companies. This allows us to understand cultural and business practice differences, facilitating smooth negotiations.​
• Negotiation Skills to Secure Exclusive Distribution Agreements and Favorable Terms
  Our strength lies in negotiating terms suitable for the Japanese market, such as reducing minimum order quantities and concluding exclusive contracts. Even those apprehensive about dealing with overseas manufacturers can consult with us confidently.​
• Comprehensive Overseas Business Support, Including Price Negotiations
  Beyond contract negotiations with overseas manufacturers, we provide comprehensive support for overseas business, including logistics and marketing assistance.​

We offer a wide range of services, including accompanying clients to exhibitions, advising on procurement, negotiating with manufacturers, and assisting with subsidy applications. If you’re unsure about how to proceed with overseas business or hesitant to start alone, please consult LEAGUE.

Conclusion and Future Outlook

Through our visit to MWC Barcelona 2025, we discovered technologies and products suitable for the Japanese market and advanced business discussions with overseas manufacturers. Notably, talks with companies interested in expanding into Japan have become more concrete, indicating significant potential for future business.​

Moving forward, we will continue to strengthen collaborations with overseas manufacturers to provide better products and business opportunities to our clients in Japan.​

We are also distributing the latest exhibition information via our official LINE account. If you wish to receive timely and valuable information about overseas business, please consider registering!