Camping & Picnic Fair 2025 On-Site Report

Thorough Investigation of the Latest Outdoor Gear Trends

From March 13 to 16, 2025, we participated in the Camping & Picnic Fair 2025 held in Goyang City, South Korea. This exhibition is one of the largest in the Asian outdoor industry, with the 2024 event attracting 71,103 visitors and featuring 165 exhibitors. The venue was bustling with camping equipment, outdoor apparel, kayaks, bicycles, and camping cars, drawing a large crowd.

Our participation allowed us to explore the latest trends in the outdoor market and engage in business discussions with manufacturers operating exclusively in South Korea, making it a highly meaningful exhibition.

Purpose of Participation and Impressions of the Exhibition

Our objectives for attending the Camping & Picnic Fair 2025 were to develop new business partners, investigate the latest trends, and negotiate with overseas manufacturers.​

The exhibition saw a significant number of general visitors from within South Korea, with many exhibitors offering their products at “special exhibition prices” for on-the-spot purchases. It was impressive to see attendees leaving satisfied with their purchases.​

Additionally, numerous foldable gear and inflatable products were on display, showcasing each manufacturer’s meticulous innovations and attention to detail.

Business Discussions with Overseas Companies and Future Potential

At this exhibition, we actively engaged in discussions with manufacturers operating solely in South Korea and companies representing European and American brands as their South Korean agents.​

Notably, our talks with South Korean manufacturers progressed positively regarding expansion into the Japanese market. Establishing connections with companies we hadn’t encountered in previous exhibitions holds significant potential for future business opportunities.​

While we are currently in negotiations with several manufacturers and plan to conduct business with some, we regret that we cannot introduce specific products at this time. However, if you are curious about the products or would like to learn more, please feel free to contact us.​

Our Strengths

Leveraging our experience from participating in various international exhibitions and successfully conducting business negotiations with companies from different countries, we applied our expertise effectively at this exhibition.​

• Flexible Contract Terms: We possess negotiation skills to secure favorable terms, such as exclusive distribution agreements and minimizing minimum order quantities.​
• Extensive Negotiation Experience Across Countries: Our ability to adapt to the business practices of different countries enables smooth negotiations.​
• Strong Price Negotiation Capabilities: We are confident in our ability to adjust pricing through negotiations with overseas manufacturers.​

For those considering selling overseas products or expanding internationally, now is the time to act before competition intensifies. LEAGUE offers comprehensive support, including assistance with exhibition participation, manufacturer negotiations, and subsidy applications. If you are uncertain about how to proceed with international business or hesitant to start alone, please consult with LEAGUE.

Conclusion and Future Outlook

Through our participation in the Camping & Picnic Fair 2025, we gained substantial insights into developing new business partners, particularly through discussions with South Korean manufacturers.

Should these negotiations succeed, there is a high potential to introduce new products to the Japanese outdoor market. We will continue to pursue these negotiations to expand our business opportunities.​

We are also distributing the latest exhibition information via our official LINE account. If you wish to receive timely and valuable information about overseas business, please consider registering!