KATSUBE YUTA

CMO
MBTI：ENTJ-A

KATSUBE YUTA

Born in Shiga Prefecture. As LEAGUE’s Director/CMO (Chief Marketing Officer), he oversees the marketing department. He is a marketing expert with extensive experience ranging from e-commerce companies with annual sales of 5 billion yen to launching brands from scratch. He has created numerous bestselling products across various categories including home appliances, cooking utensils, pet supplies, cosmetics, camping gear, and apparel.

He is renowned for his ability to identify product strengths and build and execute marketing strategies that maximize these advantages. Armed with meticulous analytical skills and high empathy, he has established highly reproducible marketing methods.

Based on the “essential thinking” philosophy of “eliminating 99% of waste and focusing on the 1% essence,” he excels at developing efficient and effective strategies.

With a mission to “provide businesses and skills that remain relevant in any era,” he works as a product sales consultant. He continuously challenges himself to create new value through a collaborative approach that shares achievements with the entire team and stands in the perspective of others.