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LeaguE Inc. — Distributor & Wholesaler, Tokyo, Japan
Your brand, sold across Japan.
LeaguE is a Tokyo-based trading company, serving as exclusive distributor and wholesale partner for overseas brands in the Japanese market. We invest in the brands we represent — purchasing inventory, financing the launch, and assuming full responsibility for marketing, sales, and distribution — from initial market validation to nationwide retail.
Distributor
We don’t bill you. We buy from you.
LeaguE is not an agency that charges fees for services. We are a distributor — we purchase your products and sell them in Japan as our own business. We succeed only when your product sells.
No cost & low risk.
We bear all costs of advertising, trade shows, sales activities, logistics, and customer service. For you, there are no costs except production. There is no simpler or lower-risk way to test — and win — the Japanese market.
One-stop, from market entry to after-service.
Market research, import procedures, Japanese product pages and landing pages, advertising, influencer marketing, shipping, and Japanese-language customer support — one team handles all of it, so you never have to coordinate multiple local vendors.
A long-term partnership, not a one-off campaign.
As your exclusive distributor, we grow your brand in Japan over years: from a first crowdfunding campaign, through media exposure, to shelves in department stores and specialty retailers nationwide.
Market
A market worth entering — and hard to enter alone.
Japan is one of the largest consumer markets in the world, with high purchasing power and consumers who reward quality with years of loyalty. But the same qualities that make it valuable make it difficult to enter without a local partner.
BARRIER 01
Language & Localization
Product pages, packaging, manuals, and marketing must be fully localized for Japanese consumers. Direct translation rarely sells — messaging has to be rebuilt for the local audience.
BARRIER 02
Import & Compliance
Imported products must clear Japanese regulations, certifications, and labeling standards that differ by category. Getting this wrong delays launches and damages retailer trust.
BARRIER 03
Complex Retail Structure
Nationwide retail in Japan runs on layered wholesaler and distributor relationships built over years. Without an established local partner, shelves are very hard to reach.
The fastest and most reliable route into Japan is a local partner who already has the relationships — and whose own revenue depends on your product selling. That is exactly what LeaguE is.
Strengths
Six capabilities. One partner.
Everything a brand needs to enter Japan and stay — validated demand, localized launch, and distribution that keeps growing.
01
Market Validation
We launch your product on Japan’s major crowdfunding platforms — Makuake, CAMPFIRE, GREEN FUNDING — to prove real demand, build the first fans, and fund the marketing that follows.
02
Localization
Japanese product pages, landing pages, advertising creative, and influencer campaigns — built in-house by our creative team, in the language and style Japanese consumers respond to.
03
Import & Compliance
We handle import procedures and regulatory preparation, so your product arrives on the Japanese market properly certified, labeled, and ready to sell.
04
Launch Execution
Paid advertising, press releases, TV and web media exposure, magazines, SNS, and events — we run the full launch playbook that turns a market entry into brand awareness.
05
Long-Term Distribution
From Amazon, Rakuten, and Yahoo! JAPAN online to department stores, mass retailers, and specialty stores offline — we keep expanding your shelf space year after year.
06
After-Service
Japanese-language customer support, returns, and after-sales care — run by our own team, protecting your brand’s reputation with every customer.
Channels
The shelves and screens we can put you on.
Online marketplaces, department stores, experience-based retail, trade shows, and media — the routes below are where the products we distribute are sold and seen today.
Online Marketplaces
Japan’s three dominant marketplaces — 40M+ Amazon members, 100M+ Rakuten members, and 23M+ Yahoo! JAPAN members. We operate the stores, run the ads, and handle fulfillment.
Department Stores & Retail
Established trading relationships with major Japanese department stores and retail groups — the accounts that take years to open, already open.
Experience & Specialty Stores
In-store displays and launch events at experience-based retail in central Tokyo — where new products meet early adopters and media.
Trade Shows
We exhibit at Tokyo Gift Show — one of Japan’s largest trade shows, drawing 300,000+ visitors in three days — to open new retail and wholesale accounts.
Media & Influencers
Past campaigns include influencers with 3M+ followers and media platforms with 90M+ registered users, alongside nationwide TV coverage.
Trusted
Trusted with brands the world knows.
As a wholesaler in the Japanese market, LeaguE handles products of global brands. As an exclusive distributor, we take new brands from zero to nationwide retail.
GLOBAL BRANDS — WHOLESALE DISTRIBUTION
A selection of global brands whose products we handle as a wholesaler within the Japanese domestic market.
EXCLUSIVE DISTRIBUTION — OUR BRAND PORTFOLIO
Brands we represent as distributor in Japan — across AI & technology, fitness & wellness, and outdoor & lifestyle. Many entered the market through crowdfunding and have grown into e-commerce and retail distribution.
Case Study — Exclusive Distribution
TOWNEW — Self-Sealing Smart Trash Can
As TOWNEW’s distributor in Japan, we launched the brand through crowdfunding — running successful campaigns for every product series — then built awareness through TV and media coverage and influencer marketing, and expanded into retail nationwide. Today, TOWNEW is sold at more than 600 stores of well-known Japanese retailers.
Roles
You make it. We do the rest.
The division of roles is simple by design — so your team stays focused on the product, and ours on the market.
Your Side
Your Responsibilities
- Production — you bear production costs only
- Supply products to us at distributor price
- Provide digital assets: product images, videos, and product information
Our Side
LeaguE’s Responsibilities
- Paid advertising and promotion
- Trade show exhibitions
- All sales activities, online and offline
- Influencer collaborations
- Building all websites and sales pages
- Logistics — imports and domestic deliveries
- All customer services, in Japanese
Company
Company Profile
- Company NameKabushiki Kaisha LeaguE
- LeaguE Inc. (株式会社LeaguE)
- CEORepresentative Director
- Shotaro Takechi — CITP®｜FIBP® (Certified International Trade Professional)
- COOExecutive Vice President
- Daichi Nagayama
- Head OfficeTokyo, Japan
- 2-9-10 Shibuya, Shibuya-ku, Tokyo 150-0002, Japan
- FoundedEstablished
- 2020
- BusinessWhat We Do
- Japan market entry support for overseas brands and manufacturers
- Planning, production, and management of crowdfunding campaigns
- Launch of retail businesses built on exclusive distribution rights for overseas products
- Execution services: website and sales page production, advertising management
- Overseas expansion support for Japanese products and brands
- Import and sales of overseas products; exclusive distributorship and own-brand business
- Corporate training in retail, crowdfunding, e-commerce, and DX
- Subsidy-backed IT tool adoption and DX promotion support
- Legal AdvisorsLaw Firms
- TMI Associates ／ SAKURA Law Office
- BanksBanking Partners
- Sumitomo Mitsui Banking Corporation ／ Tama Shinkin Bank ／ Seibu Shinkin Bank
- Business HoursJapan Standard Time
- 10:00–17:00 JST (Mon–Fri)
Dialogue
Let’s talk about your Japan launch.
Tell us about your product — a website link and a short overview are enough to start. Our overseas sales team will review it and get back to you in English.
We Buy, You Don’t Pay
No cost to you
We are a distributor, not an agency. There are no service fees — we purchase your products and bear the costs of marketing, sales, and distribution ourselves.
Your Information Is Safe
Confidential
Product information and business details you share are used only to respond to your inquiry. We are happy to discuss an NDA before going deeper.
Global Team
English is fine
Our overseas sales team works with manufacturers around the world and communicates in English throughout — from first contact to signed agreement.
Enter Japan with LeaguE
Make Japan your next market.
One conversation is enough to find out whether your product fits the Japanese market. We look forward to seeing what you’ve built.